BAKE IT began in a small kitchen in California. A mother and daughter baked together on weekends and holidays. After each batch, trays cooled on the counter while friends waited nearby. Many tried to identify the baked goods by their aroma. Some said the flavors reminded them of childhood memories. Others said they had never tasted pastries like these before. One request was repeated often: please bake more.

Over time, they carefully recorded their work in a notebook. Each recipe was adjusted step by step. Less sugar in one version. More citrus in another. A different roast for the sesame. A slower process for the dough. Their approach was simple and deliberate. They focused on patience, repetition, and a clear principle: use a short and honest list of ingredients. No preservatives. No artificial coloring. Only techniques that highlight natural flavors.

Today, this tradition continues at Cravings, Coffee & More in Hacienda Heights, CA. In the morning, the space fills with familiar aromas of freshly brewed coffee and baked goods. With the first bite, the reason becomes clear. These baked goods were meant to be shared. A family tradition continues to grow, and BAKE IT is proud to share its journey.